Mountain Dew launched a 20-week mobile tour to promote its product Kickstart, a sparkling, fruity, caffeinated beverage. The tour consists of a fleet of seven custom Isuzu NPR box trucks making stops at more than 1,500 key events, venues and retail locations across the USA.
The experiential agency responsible for the promotion, Motive, contracted Future Vega to create custom music for their for the loop tape on the vans. The team required an energetic track to match key visual beats in the tape – check out the finished product!
“Rocket” Written by Ryan Lofty. Licensed in agreement with Future Vega, LLC.