The first three episodes of VeeFriends are out now! Produced by Moonbug Entertainment, the characters from the NFT project by Gary Vee are here reimagined into a series of animated short stories for 6-11 year old kids. Here’s the official blurb:
VeeFriends dives into the everyday challenges kids face and shows how to tackle them with confidence. Each episode follows characters as they identify obstacles and work through them, offering valuable lessons that children can apply in their own lives.
We were so stoked to be contracted to develop the music for the series and co-write the theme song with Gary himself. Back when we started Future Vega almost ten years ago we read Gary’s book “Crush It” which talks about personal branding and turning your passion into a business… so we felt right at home adapting these themes into a family format.
The team was looking to develop a sound of show - for the VeeWorld and VeeDome - and palettes for some of the 268 characters that make up the VeeFriends. Inspirations included classic theme songs from the 80s & 90s like Pokemon, Power Rangers, and Voltron in the style of modern popular music. Each of the characters is associated with a human trait that Gary believes “will lead to happiness and success, both personally and professionally” and our goal was to translate these traits into music genres. These sounds can be heard in the score for each character, and eventually, character theme songs that will serve as their walkout songs as they battle in the VeeDome.
Here’s our original pitch:
And the final episodes are below! You can see some of the ideas in the pitch deck come to life and hear a little snippet of the theme song over the main title animation. Full release of the theme song is coming soon!
Watch all the shorts on the VeeFriends YouTube channel here.
CREDITS!! A big thank you to Kathryn Power from Moonbug Entertainment for bringing us onto the show and introducing us to the Vayner team. Kathy was our executive at DreamWorks for many years and it’s awesome to be reunited again. Some of the other talented execs we get to work with include EP Stuart Evans, Creative Exec Lucas Garbera, Producer Michelle Rodda, and Production Coordinator Sarah Gibney from Moonbug, in addition to the VeeFriends team Gary Vee, Andy Krainak, Kerry Kastin and DJ Coffman.
Get Up And Get It (VeeFriends Theme Song) was written over Zoom by Gary Vee, Ryan Lofty and Courtney Lofty
Produced by Ryan Lofty & Courtney Lofty
Vocals performed by Satomaa & Ryan Lofty
Series music by us!
Pics from the VeeFriends preview at VeeCon 2024.